Demographics: Young, well educated professionals between ages 22-40 looking to take his/her english to the next level and advance his/her career. We serve clients in Sao Paulo, Brazil.
We are a highly professional company and we want to come across as bold and different. The design should complement our "unique offering" and convey that we are an "ace up your sleeve" or "game changer" for aspirational clients in the market. We serve a very particular type of client, so perhaps the logo can connote an aura of exclusivity.
Slogan: "English. Optimized." Please include periods. The slogan does not have to be included in the logo but it would be a plus if you can work it in without making things overly crowded.
You can check out the current layout, content at the website:
http://www.wisegringo.com.br I'm looking to replace the current banner image.
Our official name is Wise Gringo Consulting but we don't mind if the logo just says "Wise Gringo"
You can work with existing color scheme on the site, or utilize a new color scheme. I'm flexible at this point.
Please do not use any stock images or clip art in the logo. Avoid using images with a business man or be overly literal, we want something fresh and creative, that says we're different.
The files we will require are:
Print file format - .ai (CMYK) - to be used for business cards
Web file format - .jpg and layered .psd (RGB) - to be used on website