This blog will mainly target people in their 20's, 30's and 40's, who are fashion conscious and hip. It's based in Toronto, but will appeal to a global audience.
The site will feature mostly women, but men as well, so the logo should have more of a gender-neutral feel. Nothing feminine or cartoonish.
The words "style invasion" should appear in the logo.
An original, realistic-looking illustration of a silhouette (or partial silhouette) is one visual idea I'd like to see explored. A manifestation of the words "style" and "invasion" is another option, but please keep in mind that I don't want anything too crazy or "out there."
The logo should be cool, unique, and easy on the eyes.
No obvious references to Toronto, please.
Some colour variations are welcome, as long as they match with the site design.
An incorporation of a shape or line into the logo is another idea. It's good if the logo has some weight or boldness to it.
I would prefer more of a horizontal orientation to the logo, but it's not a must.
Other than that, please feel free to be as creative as possible.