It's an online appointment system designed for portuguese-speaking countries. The site name is portuguese for something like "schedule appointment". "Marque" means "to set, mark", and "Hora" means "hour". The business is much like GenBook.com.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
Organization name enveloped by a pictorial element or shape.
A character or mascot to represent your business.
Representing trends from the internet including gradients, rounded corner etc.
"live" colors. No brown, etc. Should look nice near these widgets (default blue theme): http://www.sencha.com/examples/explorer.html