The audience of ExchangeWire are a mix of technical and business people. They'll be a mix of quants and C-level decision makers. ExchangeWire is a fresh brand and communicated technical info in understandable and accessible forms.
The logo needs to convey the vibrancy of London and stay true to the current ExchangeWire logo (see attached) in terms of colour font and style. We also require the cityscape (see London cityscape image) to be built into the logo. Would be good if that could appear like a sketch in the background – similar to that of the SES London event logo (see attached).
The logo should read ATS London. And the London city backdrop should be prominent in the logo.
The ExchangeWire audience is very focused on ad tech – a mix of business and technology. This is the reason we want the city of London scape to be used.
A logo for multi-purpose use, and can be used not just on websites, newsletters and invoices, but on powerpoint presentations reports and proposals.
GIVEN THAT MORE EVENTS ARE BEING PLANNED THERE WILL BE MORE WORK FOR THE WINNING DESIGNER...
- We need versions with a White Background
- Versions with a Transparent Background
- Versions with Inverted Colors
- Versions that don’t blur when expanded
- Final design to be supplied as PNG format