How saraolsenmktg started their logo design journey
Who are you known as?
Discover Durango Tours
What’s your company slogan?
looking at 2 options: #1: Local Flavor, Local Fun! #2: Get a taste of the local flavor
Tell us a bit about who you are and the people you reach
Culinary, brewery and local culture/product tours of Durango, Colorado. Discover Durango Tours is a professional, vibrant and fun tour guide company, serving individuals, couples and groups visiting the Durango area. The logo needs to appeal to foodies/wine aficionados and beer and barbecue lovers alike, the common interest being tourists who like to explore, are looking for something fun to do and wanting to experience the Durango local flavor. Target segment is baby boomer tourists, 50+ as primary market but also want to reach 30-54 active adults. **these will be mostly walking tours around town, not by bus.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The brand tone is fun, social and classy - appealing to foodies, beer/wine lovers and curious travelers into the exploration of the local area. Brand experience is about having a great time, checking out the local scene, connecting with others and learning something new. The tour guide is a 50+ female, very energetic and fun and she wants to appeal to both men and women. Navy or black could be accent colors, but the primary palette we want for the logo is autumn tones.