Startup Genome Project is a website featuring an interactive map that illustrates entrepreneurial ecosystems around the world and the startups, investors and incubators within them. The first (static) prototype is here: venturemaps.co, but we are currently doing a complete redesign.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
first choice: orange and black. Other options: gray, blue and green