SideOrder.com is a restaurant takeout ordering website and is looking for a iconic, 1 color logo to be used on its website as well as marketing materials including billboards, magazines, direct mail, in-store banners, etc...
Colors should be red/white and related in some way to restaurant takeout.
A sign of a well designed simple graphic mark is how well it holds up as an 16px by 16px icon. Like the "favicon's" for your web browser. We will be looking for a design which includes a mark that works even at such a small size. Much like Apple's logo.
Please see brief for more details.
What inspires you and how do you envision the design for your business?
We are looking for a logo that will work well with any and all marketing and branding efforts. The website is a place for consumers to find and place take-out and delivery orders with participating local restaurants. Logo must be vector and work well with 1 color although we'd like to see what it could look like with shadding and depth as well. Much like the iconic Apple logo. Color pallette is red and white and needs to work equally well in either color. Example, white on red and red on white. Our current tagline is "The fastest way To-Go" but it doesn't need to be included in the design.
- Include the ".com" but smaller than "SideOrder"
- Simple graphical mark
- Gentle swoop, bend, bloat, stretch, and pull type of distortions to give a unique flare.
- Key emotions: fun, fresh, fast, simple, contemporary, convenient, etc...
- Some sort of iconic graphic either within the text or outside
- Possible ABSTRACT graphics include things like take-out containers/bags, interesting shapes/swooshes, food items, or one of your own! Abstract is the key.
- Horizontal rather than vertical orientation
- Fun but NOT childish
- No Generic CLIPART
- No vehicles or delivery people
- Please no icons using only the "S" and "O" initials