The designer was great to work with and very responsive and attentive to changes and feedback.
How broadroots started their logo design journey
Broadroots Consulting is a professional management consulting firm with a focus on social media. We help Fortune 500 companies understand what is being said about them across social media channels, and we are providing strategies to tie new technologies with their business objectives.
We recognize the need for a more professional web presence, and this logo contest is the first step before developing a more professional Word Press website design as well.
Tell us a bit about who you are and the people you reach
Our target audience includes marketing, communications and business executives at corporate institutions. Our objective here is to convey the level of professionalism that you would find with any other strategy or management consulting firm (McKinsey, Bain, Deloitte, etc.)
The logo that we are looking for should be clean and professional. Ideally a simple design with the words “Broadroots Consulting” clearly displayed: with a small identifiable logo with no more than three colors that incorporates social media as well as possibly the idea of roots or organic growth.
The tagline for Broadroots Consulting is: “Listen Strategically” and this should be included in the design as well. The idea behind the tagline is that we listen to conversations happening across social media channels, and help organizations develop strategies based on what we discover.
We think there are a lot of creative directions to go with this concept of "roots", social media and listening, and we welcome innovative ideas that are also be grounded in simplicity.