Please include the name in the logo design and a brand mark or icon that can be used on the website, business cards, etc and still be recognized.
Our company is bringing a fresh perspective to an industry that hasn't seen innovation in a long time. We allow hiring personnel to go beyond the resume and static background check reports to access dynamic, relevant information about their job candidate. We'd like our corporate identity to have a 'new' and 'fresh' feeling. At the same time we need to communicate credibility and strength to a skeptical customer base.
http://www.intelius.com/ We like the colors and the strong typeface of "intelius." The brand icon looks nice, but doesn't seem to hold too much meaning.
http://www.hireright.com/ We like the colors and 'fresh' feeling the logo provides.
Attributes of our logo:
There are no color requirements, but we are leaning towards using blue and brown. (see http://bit.ly/1XAX9p for an example color palette). Blue trustworthiness, loyalty, and stability while brown is solid and reliable. However, brown may make us seem too dull so we're open to your creative expertise.
Please no 'social media' stock imagery. We would like to see your original ideas.
Thanks and good luck to you!