How KevinKullander started their logo design journey
Need a very aggressive, creative, over the top logo for a program designed to help Dads who are struggling, raise their children as a single parent .
Single Parent Successful Dad
What inspires you and how do you envision the design for your business?
- A logo that will used in all of our communications,print, video, web etc.- I need something that instantly communicates theidea that help is here to get you going when you are struggling as a singleparent. - The idea of single parent successful dad is to helpmen realize that being a parent is exciting and challenging and a pain in therear, but the rewards are awesome.- This is all about a program to help single dadsrealize that they are not alone, others have been there done that, and thereare ways to be the type of dad you always wanted to have.- If you are a single dad, regardless of how thatcame to be (divorce, death, never married, adopted) then you are exactly thetarget market I'm aiming at. Especially if you know that there must be help outthere (the instruction manual kids don’t come with) but just don't know whereto look.
- A very aggressive logo that instantly communicates the ideathat help is here and that you can be both a single parent and a successful dad- Creative, compelling, interesting logo- Vivid colors that leap out but something that is clear andeasy to read from a distance- Something Web2.0ish would be great if it is very cool- Something that ideally instantly communicates the idea parentingis fun while at the same time a royal pain- Something that people will easily recognize each time theysee it- Creative use of fonts but still very easy to read whetherbig or small- Something that evokes emotion
- No cheesy crappy clip art or clip art at all forthat matter unless it is so good and so relevant that it can't be avoided. Ifyou violate this idea I will not look at or consider anything else you present- No amateurish designs, these need to beprofessional, compelling and communicative- Nothing hard to read or that has very bizarre fonts