Dr Ray Chin, Orthopaedic Surgeon (secondary to name), Hips, Knees, Trauma (optional)
I am an orthopaedic surgeon who specialises in fractures, sports injuries like knee and shoulder reconstructions and hip/ knee replacements. I work in both public and private sectors.
I would like to promote myself and branding that is marketable, creative and a reflection of myself.
My ethos is caring, professionalism and innovative.
My target population are general medical practitioners (likely age group 30-60), sports oriented business people (aged 35-55) and older people with hip and knee arthritis (aged 65 and above).
They need to be able to see the logo and think "Oh! that's clever" or "Very professional!"
My goal is to create a branding that is SIMPLE and easily recognisable. It needs to be unique and CLEVERLY done. I like clean lines and smart contemporary designs that appeal to young and old. Something related to my field would be ideal (eg hips, knees, trauma).
No issues with colour scheme.
Words or 3 letter acronyms not essential but can be used (like "DRC")
(example website http://www.myorthopod.com.au/index.html)
Logo to be used for all prints and website.