We need the logo to consist of the company name and a symbol that reflects our company. We need inspiration and guidance on what symbol to choose. One way designers can differentiate themselves is to produce a symbol that encapsulates our branding and company goals.
The corporate symbol must be simple enough that it can be reproduced at a small scale to accompany the ad unit.
Here is one publisher who is installed our platform: http://www.firsttracksonline.com.com/. Look in the right rail, near the top, for the "Put your ad or message here..." link. Please note the blue "Z" in the ad unit. We want this "Z" replaced with our corporate symbol.
If you want to win the contest, you must do the following:
* Create an ad using the wizard (but don't pay for the ad obviously)
* Provide one suggestion on how to improve the wizard
* Report any bugs you encounter
To reiterate, if you do not do these things, we will not consider your design. You need to spend time with the product to truly understand our objectives. We want a partner who can help us think about the business as well as someone who can create professional, attractive logos.
The project deliverables are:
Logo (company name + symbol)