Ridaroo is an online tool that allows organizations to develop their own private carpooling community.
Corporations, Universities, Government Agencies, Apartment Complex, any other organization
Keywords: Clean, fun, simple.
Subtle reference to carpooling, driving, commuting and/or green initiative can be added.
Color should reflect the items listed above.
Web 2.0 look/feel
NOT looking for "cartoonish" design.