Logo Design for 'Revolution' the MOVIE!

Revolution

Sharkwater Productions is dedicated to creating media that educates and empowers the public to take action in protecting the ecosystems that we depend on for survival. We have a proven track record of success with our award-winning documentary, Sharkwater, that inspired a global movement to save sharks. Our next project is 'Revolution,' a feature film with a corresponding activism campaign that will ignite an environmental revolution.

The winning logo design will gain international attention and media as the film and campaign will be distributed internationally, to 750 million people. The logo will be shown in the 'Revolution' feature film released in fall in 2012.

For more information on the logo design, check out: http://goo.gl/VKOXV.

To learn more about Revolution: http://goo.gl/LsfB2

** This will primarily be used as the movie poster - so envision something strong, bold and can stand by itself.

** Proportions should accommodate typical poster size.

Audience:
- Demographic: ages 18 - 29/ female & male/ mainstream / global / educated
- Interests: media / pop culture / travel / outdoors / technology / community / green
- Lifestyle & Behaviour: Active, Engaged, Educated, Social, Mainstream, Optimistic and Truth-Seeking.
- Values: responsible, honest, respectful, community, Justice, Equity, Sustainability, & Challenging norms and power-structures

Description of Revolution Logo:
- We're going for a big, bold and hard (R)Evolution logo - where the play on Evolution in Revolution is made
- NO brackets () in the logo for REvolution, we've only written this above to make it clear between Revolution and Evolution.
- Make the logo clean and clear
- The font/style should lend itself to the word standing alone in all one colour, or with the R and Evolution different colors or separated somehow to suggest the play on words.
- We should be able to pull the R from the logo separately for the branding of other projects, so the font is important.
- It should work by itself on a sold black background, and eventually as the title on a movie posters.
- It should be iconic and instantly recognizable – we're trying to rebrand the word Revolution and associate it with humans taking back power and evolving as a species to sustaining our life support systems.

Slogan: (NOT to be included in the logo)
"The evolution of life on earth and the revolution to save it."

More References:
-Check out the logo design webpage: http://goo.gl/VKOXV
-Learn more about Revolution campaign: http://goo.gl/LsfB2
-Check out the style used in Sharkwater in 2006: http://www.sharkwater.com
-Check out the style of our non-profit website, United Conservationists: http://www.unitedconservationists.org