RecordTV is a Web 2.0 company. It offers a 'TiVo' or a VCR/DVR "on the Cloud" (or Internet) It allows anyone to record regular, broadcast over-the-air TV using nothing but a web browser on any internet-connected device with a 'single click'. We call this "one click recording". There is also a "social element" to the recording.
Recorded TV shows are stored on the Internet (and not in a hard disk at the users home). The original logo was meaningful - with the "O" in RecordTV representing a "Record" button. The "TV" resembled the TV's of the old days - essentially we were helping bring *real TV* to the Internet.
I liked the original logo, because the "O" and the "TV" part represented what the company did very well. The only downside was that red seems a little harsh and I do not see many websites with red as the main theme.
1. There might be occasions when the logo is white on a "reversed" background, like Twitter and Facebook.
2. There might be occasions when the logo needs to be replaced by pictorial mark of 50 by 50 pixels.
An image or shape that is easily recognizable is used to represent your business.
Representing trends from the internet including gradients, rounded corner etc.
Very open to suggestions.