Ecologic is a sustainable packaging start-up with a hybrid bottle comprised of:
1) a molded fiber outer shell
2) a thin inner liner that holds the liquid inside
The ecologic bottle will replace rigid plastic containers & laminated paperboard cartons (that are not recyclable) for products such as milk, juice, laundry detergent, household cleaners & yogurt.
- the ecologic bottle has the functionality of a rigid container with a re-sealable cap
- can be customized to a brand's specs
MOLDED FIBER SHELL
- made from 100% recycled material (Old Corrugated Cardboard boxes)
- 100% compostable or re-recyclable with paper
LINER & CLOSURE
- up to 70% less plastic than comparable plastic jugs
- liner recyclable with #2 or #4 plastic
- simply pull open shell to separate 2 components
- liner is recycled or minimizes waste
- outer shell is biodegradable, compostable, re-recyclable
VISION: Ecologic will be the premier sustainable packaging company in the US with a disposable bottle that is gentler on the earth. By choosing the ecologic bottle, consumers can make a difference one bottle at time.
POSITIONING: Ecologic’s bottle is gentler on the earth, offering a breakthrough design while protecting product quality & freshness.
PERSONALITY: approachable, authentic, clever, a protector (captures the idea of protection-protecting the product inside & the earth)