Edible Answers develops web-based health programs for individuals. Through our online programs, we inform, educate and guide customers through lifestyle- and food-related changes to achieve a greater status of health. Our website allows program participants to create community around their 28-day challenges (on average) for a more social and collaborative environment. In addition, program participants will have daily access to Nutritionists/Registered Dietitians and other licensed healthcare providers throughout their experience, reassuring them along the way and helping with motivation, encouragement and healthcare advice. By bringing expensive one-on-one healthcare counseling into an online application and social environment, we are able to provide high quality, guided health programs at an affordable cost.
This logo is for the overarching company Edible Answers but eventually we hope to offer several different programs. Our first program, the Edible Answers Elimination Detox, will be launched in July 2013 and is a 28 day guided elimination diet. Participants will purchase the elimination diet guidebook and cookbook book and have access to blogs, forums, extra recipes and informational videos through the website.
With our logo, we'd like to convey a professional yet approachable and nourishing image. Our programs bring research-based medical information that we have translated into practical, home-based solutions to the average consumer that they themselves can implement into their lives.
Target Market: Edible Answers Elimination Detox program will target women 22-65 years old, who are educated, employed, generally take care of their own health as well as those in their household, and have had some health issues affecting their digestion for over three months without help from their physicians. Rather than taking prescription medication, our target market wishes to improve their conditions naturally, long-term, at a relatively low cost.
If you need more information, please don't hesitate to contact us!