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How Robert9417 started their logo design journey
The DuMont Project
The DuMont Project is a digital marketing and media consultancy specializing in direct response marketing. We help companies explore extraordinary opportunities and maximize revenue. The founder and president of the consultancy is regarded as a direct marketing industry expert and thought-leader in the digital space.
Tell us a bit about who you are and the people you reach
The DuMont Project offers business-to-business consulting (like McKinsey & Company) with a broad reach across industries to well-known brands like Tempur-Pedic, Bosley, and Bose.
We're looking for a custom typeface with an accompanied icon that incorporates the nature of our work and our expertise with an aesthetic that reflects prestige.
Here are a few things to think about:
1. The typeface should look crisp/sharp and stylized, feel open and fresh—think modern meets classic and architectural.
2. Nothing too elegant—we don’t want to come across as too fancy.
Here are links to brands that we would like you to use for inspiration: