How hitchcockgabriel started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Nightingale Partners is a healthcare organization that coordinates funding for companies that provide vital, non-medical services—transportation, housing, food delivery, etc—to poor senior citizens. The audience is primarily private insurance companies and these service companies (ex. Meals on Wheels).
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The imagery I'm after: soft blues and greens, implicit compassion/caring, possibly the inclusion of a nightingale (bird), implicit source of light. A feeling of being both soothing and energizing at same time. Not too abstract. The sentence "we help senior citizens" should be mirrored in the design.