Our logo needs to compliment the high quality applications we produce. We have a web design firm that is working on our website. The attached file will show the design concept we are moving forward with. Ignore the content, our messages are being refined by our PR firm. The logo currently on the design concept image is merely a placeholder.
The logo should compliment the color scheme of design. We were thinking of using a light blue (sky blue) for the logo, but we are open to any concepts that work well with the website design. We would also like the logo to look good on a white background as well as a black (or dark grey) background, as there will be times when it will be presented separate from the website.
The spelling of uApp is crucial. We would like it to be spelled as you have seen in this brief: uApp. Within this concept, we feel that because the u and p's are rounded, a sharp pointed A does not look very good. Perhaps you could make it look good, but we were thinking that the A be somewhat rounded.
Our motto is "Your Content at the World's Fingertips".
We do not like overly shiny or glossy styles.