Frontier Research Report or FRR @ http://www.frontierresearchreport.com
We are an investment newsletter publishing company. We currently publish a successful newsletter called Without Borders (http://www.withoutborders.com). We are now gearing up to launch our second newsletter, as indicated above, entitled the Frontier Research Report. As the titles might suggest, our publications are focused in foreign markets. Both newsletters focus on investments in publicly traded companies that do business in exotic places and have all the "right stuff" to be successful. We pride ourselves on our ability to identify these high-risk, high-reward opportunities as a result of long experience, exceptional expertise and extensive contacts in international markets. We are helping our subscribers to unearth value in unconventional places during the global financial crisis. We are unapologetic capitalists and entrepreneurs who believe that there is plenty of untapped value in Emerging and Frontier Markets. For the Frontier Research Report we want to convey a sense of the early age of global trade with images of merchants, markets, and modes of travel (ships, caravans, busy docks, etc.). We want to convey a sense of exotic geography with the idea of trade or doing business. Maybe we are the Indiana Jones of the investment world.
Our readers will likely have a couple of different profiles. Our primary readership will likely come from those who have money to invest, time to research investment opportunities, and are not intimidated by or biased against the prospect of making investments in foreign or little known markets. Another group will likely be those who have never considered the prospect of investing in emerging and frontier markets but the current crisis has made them willing to consider alternatives but they need some help getting educated on the subject. Finally, some of our readers will subscribe for the entertainment value we provide in discussing our travels to foreign countries and experiences with cultures and different companies we are researching and quite possibly may ignore the investment advice and recommendations. So, in summary, our readers could be high net worth to moderate net worth investor types, or just those who are intrigued by the types of subjects covered in the FRR Newsletter.
Here is what we are looking to have designed (in a vector format “layered RGB file” in Photoshop PSD or Fireworks PNG format as well as a JPEG version):
- A single Header for the pages of the Wordpress blog site (see http://www.withoutborders.com), which should include a design for the name "Frontier Research Report" (font, color, style, etc.) and potentially (but not necessarily) a simple logo using the FRR acronym or an image based on the ideas and themes expressed below. We have discussed this being in the shape of a social media marketing button for easy brand awareness.
Here are the ideas we have developed internally to help give the designer ideas:
Taglines - "Wealth where others fear to tread", "The road less traveled", "Unearthing overlooked opportunities'.
Dramatic landscape transitions / Frontiers (Where mountains meet desert or sea, where jungle/forest meets plains or savannah, etc.).
Beyond the Horizon
Spices & Silk
Solitary Tree on the Savannah
Busy Port – Ships Unloading
Amongst the Natives
Crowded Market – Bazaar
Road narrowing & Disappearing over the Horizon
An old world explorer (i.e. new frontier), a telescope or spyglass, binoculars, map icons. A picture or drawing of an explorer, or an actual telescope.