How Nicole McNaughton started their logo design journey
We are a freelance Communication and IT consultancy based in Brisbane, Australia. One half of the company specialises in strategic marketing communication, brand and consumer public relations and media relations. The IT component of the business specialises in infrastructure engineering and security consultancy. Past communication clients have included Tourism Queensland (Best Job in the World campaign), BCF, Supercheap Auto, Diabetes Australia Queensland and Heineken International. Past IT clients have included KLM, Rabo Bank, ING and Cap Gemini .
Tell us a bit about who you are and the people you reach
Small to medium businesses requiring creative, innovative and effective communication and IT solutions.
What: Main logo for Sputnik Consulting
with extensions for Sputnik Consulting / ICT, Sputnik Consulting /
Communication, Sputnik Consulting / Design
Required: Main brand logo with corresponding
information on typeface and colour palette
Applications: Invoices, powerpoint presentations, letterheads,
business cards, web, social media sites
Logo specifications: Stylised graphical representation of Sputnik
image, incorporating Sputnik Consulting company name in main graphic
Style specifications: Classic yet modern, simplistic, stylised,
engaging, not overly colourful, not overly fussy
Must communicate: Innovation, communication, design