The designs were delivered in the best way and on time. We definetely recommend and work with him again.
How alfonso.m.ordonez started their logo design journey
Who are you known as?
The Lending Club
Tell us a bit about who you are and the people you reach
The Lending Club is an Australian private lending business matching borrowers to investors with lending deals in excess of $500,000. We need to service to types of clientele being the Borrower & the Investor.
The name, look and brand feel needs to match our target market.
We have made a firm decision to have the design criteria limited to one theme only being “modern-vintage” representing the smell of “old money”. “Modern” to show we are innovative and “vintage” to show we are loyal.
The company name distinctly uses the word “club” for the sole reason of wanting our members to feel a sense of belonging and identity. We want to take our investors back in time of cigars, cognac and tuxedos where the gentleman’s handshake actually meant something, symbolic of a “mans word is his bond”. We want our clients to leave our office with the feeling of “I want to do business with this organisation”.
What industry do you think your business is most related to?