How Fitness Insite started their logo design journey
we are rebranding many of our company's sites and this is the 1st logo being redone. Help create our new look and expect to see more projects coming through requiring a similar look and feel.
Tell us a bit about who you are and the people you reach
internet searchers looking for a gym, health club, wellness center.
Potential health club members; age range 18-55; mostly urban areas, want to cater to fitness enthusiasts but also want to make logo "soft" in order to make people who could be intimidated by a health club feel like this is an easy place to start their search.
We want "HealthClub" to be more dominant in the design. Would like paired text and icon as well as something that can be stand alone elements.
Disregard our current logo. Please design completely out of the box.