We are heavily investing in the brand OXFORD BIOLABS - Oxford Biolabs Ltd. is a UK based company, founded by scientists who have worked at University of Oxford - we aim to built this company as a global leader in the development of novel health and beauty therapies (see some press cuttings):
We need to change our current logo - see http://www.oxbiolabs.com/ as follows:
- the word OXFORD can't be underlined or in any way have more prominence than the word BIOLABS
- the capitalization of OXFORD and BIOLABS must be the same (e.g. either both capital letters or both small letters)
- OXFORD and BIOLABS should appear in same background color
The logo appears on our website (http://www.oxbiolabs.com) as well as on our product label (see http://images.trx2.com/TRX2_label_2…vember.jpg - or image attached).
I suggest that each designer makes two proposals:
1) small change:
only small changes to the existing logo, i.e. it should be similar style - BUT same background color for both words OXFORD and BIOLABS (see http://www.ox.ac.uk/) + same capitalization for both OXFORD and BIOLABS + no underlining or other highlighting of OXFORD; play around with the logo form (e.g. rectangle) and frame (with or without frame); the highlighting in the word BIOLABS (the light blue dot) can stay the same - but feel free to play around with this and come up with different options. Make a version with all dark blue background and another version with all white background (in which case maybe dark blue frame) or another color/elemnt combination should you feel there is something better.
2) bigger change:
This could be a complete redesign of current logo. However the logo should always be reflecting our core vales: Science, Technology, Oxford, Honest, True, Results, Medical.
I leave this up to you what to suggest here but important to consider where we use the logo (product label and website) and the core values.
Attached see file of current logo + designs of other product packaging carrying the oxford logo - this is just for orientation.
Generally, feel free to play around with the fond types, color, elements etc. (along ther above given lines).
When presenting your designs please make
A) “just logo” versions
B) logo on product/label simulations (so one has a feel how it looks on label; this can also be done in later stage of contest; once feedback is provided on initial logo suggestion)
C) a 'short' version of logo - i.e. only one or two letters or some other distinctive sign to be used for places such as browser bar ( e.g. example see http://www.telegraph.co.uk/ - look at the telegraph logo and only the "T" in the browser bar icon - we will need browser bar icon version as well)
Take into account how it looks when the logo stands alone as well as when it stands on the product packaging (see attachments).