We are an online business information and advisory service dealing with clients that trade and are looking to expand operations internationally. We are a start-up and this is a 'blue sky' project.
While our first preference is for no other artwork in the logo, a typographic logo only, we are open to looking at your creative designs and we are prepared to change our mind. Sorry I can't give more direction. We also have no colours in mind - this is the start of our CI process and we are looking at all designs and ideas.
What inspires you and how do you envision the design for your business?
We need a logo for our business that projects the 'brand personality' of Faroden in the following way:
- The definitive place to go for global business data
- A sense of gravitas and authority
- Our clients will be 'blue chip' and our logo should mirror those
- A single colour or derivation thereof (i.e. grey or grey with shades of grey), or 2 colours at the most - Easily scalable
- Deliverables in multiple formats including vector format
- Be easily re-coloured in black and white
- A sense of tone / positioning / scale with background colour schemes for the web.
- Something to build on - this is only the start of our CI process