Logo design for family business advisory practice

Family Business Advisors

Business & Consulting

EdmondsRose works with family businesses that are experiencing the challenges of transition planning to support them on the road to creating a successful future. Ideal client profile attached.

Essence (What emotions do you want your customers to feel when they experience your brand?) • Family • Hope • Success • Trust • Safety • Security • Growth • Collaborative • Inclusive • Valued • Possibility • Freedom • Hope • Wealth beyond just money • Confidentiality • Forward-looking • Future-oriented • Refined • Quality Personality (Personifying the brand – how would you describe the brand?) Professional, but not corporate Approachable Personal Experienced Genuine Forward-thinking Novelty – doesn’t feel like everyone else Synchronicity between Heather and Don skillsets Creative Considerations (Visually representing the brand – direction on specifics about use of colour, typography, graphics and photography to support the brand? Not primary colours Simple is better Maybe softer feel, but largely male audience so can’t feel too feminine Include an icon that represents transitions Icon could be something along the lines of a tree or keyhold for symbolism, but not a tree or key - less cliché icon needed Logo icon could play on the family business system model (see attached three circle model) Not to be used literally, but as an inspiration for icon development Competitors for Comparative Visual Branding • Our Family Office (Dr. Julie Morton) – Dark blue https://ourfamilyoffice.ca/ • Northwood Family Office – Dark blue with evergreen tree icons https://www.northwoodfamilyoffice.com/ • Luanna McGowan – Green and teal http://www.mcgowangroupinc.com/our-team/Wendy Sage-Hayward (FBCG) (Vancouver) – Mid-blue https://www.thefbcg.com/ • Ruth Steverlynck (Your Family Enterprise) (Vancouver) – Navy and yellow – modern site • https://yourfamilyenterprise.com/ • Onida Family Advisors – Orange and grey http://www.onida.ca/home.php.html • RichardsonGMP Private Family Office – brown and white https://richardsongmpprivatefamilyoffice.com/One

Every design category has flexible pricing for all budgets. Logo design starts at $299.