Exfiles is a new web site that is launching that allows users to post profiles of their ex'es (ex-girlfriend, ex-boyfriend, ex-wife, ex-husband, etc.). It allows them to dish the dirt on the reasons for the breakup, call them out for what they did, warn others about them, and allows other users to comment and rate the stories. This will be a fun site where one can go to read through horrible breakup stories and realize that yours may not have been that bad! You can also post positive reviews of an ex who just wasn't right for you.
The logo should reflect the nature of the site - breakups, lost love, ex stories, etc. The site is for fun and amusement.
The target audience really is anyone. We believe it will appeal to a younger demographic and the logo and design should reflect that.
The logo should be fun and hopefully describe what the site it. We would like to have our tag line included in the logo: "Because everyone is someone else's ex."
There is a lot of flexibility in the design. You can use capitalization or keep it all lower case. You can play with graphical elements in the logo as well. the site will be designed from a Web 2.0 design perspective - clean, crisp, and sharp. Use of color is encouraged.