I am very happy with the brand guild design she did a fabulous work.
How cherlain started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We resell internet-based solutions to global or local buying organisations, as well as support services (implementation, training, consulting advice) related to the usage of these solutions.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
1. It's a B2B environment
2. Target audience (CEOs, buying directors, buyers) is most of the time rather "traditional", serious, not very fond of innovations such as the solutions we propose (eProcurement, eAuctions, etc). We must convince them these tools are good for them and can bring significant savings/cost reductions to their business.
3. The slogan we currently envisage to use jointly with the logo in order to better explain our offering is : >>> eSearch >>> eSource >>> eOptimise >>>eProcure >>> eSave. It should not be part of the logo itself but rather be displayed on the right hand of the logo (not sure yet about its final position).