We specialize in ecommerce niche marketing and have several projects in the works. This logo is for our Patio Umbrella niche specialty site located at http://www.epatioumbrellas.com
Logo should be clean!
Easy to read
No extravagant font's
2-3 colors max that should compliment our site
Does not necessarily need an umbrella in the logo
Important NOTE: The most important point in the logo is to EMPHASIZE the "E" in the logo. We have a very strong competitor in this niche market and we need browsers to VERY CLEARLY "without question" understand that this site is "E" patio umbrellas.com so we don't send customers to our competitor. (Note: does not need quotes around the e in the logo)
Culture of site should be fun and trust worthy.
I like the idea of having a green e in the log, but not required.
Main target audience is women between the ages of 25 -70, but should also relate to men easily.
Please see our site for an example of the current logo.
An example of a logo that clearly communicates the "E" is etoys.com