Target audience is varied, although the main audience will likely be young professionals (22-35).
There is no gender target.
Location is international, with a focus on English-speaking major cities (think NYC, London, Chicago, LA, San Fran, Hong Kong, Singapore).
We assume our target will have varied interests (designers, foodies, artisans, sport lovers, politics, a love of travel etc...), with a common interest in food and Web 2.0 (sharing/social web, along the lines of FB, Twitter etc...).
There is freedom to play around with capitalization in the company name.
We think there should be less of a focus on the "night" aspect of it and more of a focus on the "dine" aspect (especially the social dining experience).