How DTS Digital Cinema started their logo design journey
DTS Digital Cinema is changing it’s name to Datasat Digital Entertainment. We are looking for a logo to rebrand the company which will be utilized in all media (major motion pictures & posters, website, letterhead, business cards, etc.) as well as promotional items.
DTS Digital Cinema
What inspires you and how do you envision the design for your business?
Datasat Digital Entertainment (formerly DTS Digital Entertainment) is an expert provider of digital entertainment services for content owners and exhibitors. A leading innovator and supplier of 5.1 digital surround sound for motion pictures, the company specializes in content management solutions for the delivery and exhibition of movies and other content in digital form, with a dedicated focus on supporting the film industry’s transition to digital cinema. Datasat Digital Entertainment has plans to move into the delivery of digital content via satellite and broadband technologies.
Our present website, which will be redesigned, can be found at http://www.dtsdcinema.com. Our present logo, which you can see on the website, is highly recognizable by millions of moviegoers around the world and we would like the rebranded company to have a logo that could also become highly recognized.
We will undoubtedly need to work with the winning designer on a long term basis to augment the logo for various purposes.
- Historically, our logo has been red with white lettering. Other colors we like are black and a deep royal blue (somewhere between the L.A. Dodgers and New York Yankees or take a look at the background in the picture on the Exhibition tab of our website). Staying in the red family is also OK.- Like DTS (which originally stood for Digital Theatre Systems) Datasat Digital Entertainment is likely to be known through the motion picture industry as DDE, so it may help to reflect that in the logo. As an alternative, Datasat could be the primary word to focus on. - The logo should embody trust and technological savvy
- Keywords to describe our company are: - digital audio
- digital cinema
- satellite delivery
- surround sound
- The font used in the current DTS Digital Cinema logo
- Cutesy or comical i.e. Disney, anime, Hello Kitty