Organic, and natural ingredient CBD-based vitamins and other health products for health conscious consumers that are concerned with the ingredients in their products and read labels.
Product line includes supplements for the brain, body, joints, muscle creams, and possibly snacks. Main ingredient is CBD and Hemp Oil, but that doesn't have to be the focal point of the design.
I want the theme to be sharp, modern, but still soft to honor the natural products of our brand.
The core demographics will be: 25-70 year olds, USA, health, organic eating, fitness, working out, lifestyle = invest in themselves, value quality products. Majority of products will be plant-based so can appeal to vegans, but not main focus.
minimalistic, classic, clean and simple with a bold font that stays understated. Rounded or geometric fonts probably work best and staying away from flowy, organic fonts would be important. We want to convey a natural and down to earth feel while remaining modern in style and aesthetic. Keeping with a minimalistic style, we would prefer to keep it black and white or keeping it within two shades of a color or two complimentary colors. Geometric shapes around the text could be incorporated as long as they are kept clean and simple and incorporate a complimentary font.