How Sue Williams started their logo design journey
We require a logo for our new company. Our full legal name is SecondWind Shipping Limited but we don't want all of that in our logo, just a design on the name "SecondWind". Please note it is all one word and there is a capital 'W' in the middle.
SecondWind Shipping Limited
What inspires you and how do you envision the design for your business?
The managing director of our company was a director with Fairwind for twenty years but left a couple of years ago to set up her own consultancy firm, she has now decided to set up a new company in direct competition with Fairwind. The name “SecondWind” is a play on words on two counts, one because she is still well known within the industry as an ex-director of Fairwind and two because their work will be giving a ‘second wind’ to the ships under their control.
To get a better idea of what we shall be doing please take a look at www. fairwind.co.uk You will note that since they are part of a shipping group of companies ( Denholm) and they have a flag as their logo, we do not necessarily want a flag since we do not own ships, however, quite a few shipping related companies have wavy lines in their logos (hopefully representing the sea rather than any flaky business practices) and we would be happy about that. If you can get across the second wind concept without being too tacky that would be good: remember our main clients will be Banks and they prefer designs that look solid and substantial, (unlike their own balance sheets) and these people are not renowned for their sharp sense of humour.
- Item 1...You to ask questions..... please contact SusanWilliams@quantumss.co.uk and we will get back to you as quickly as we possibly can. Thanks!