We want the logo to reflect the same timeless/classic style of the type of images we love to shoot, but also be modern / contemporary.
Font style - Like cursive text styles as long as they are not overly circular / loopy / childish / feminine. Also could be more simple/modern if without script. Usually prefer a simple, clean design.
We do not want the logo to incorporate any musical elements. The use of the word Lullaby is more of a subtle suggestion 1. that we work with babies and 2. the sleepy/content state that the baby is in during the photo shoot (definitely not to reflect any musical connotations).
If possible, I would love to have a suggestive element or inspiration drawn from the fact that we are based in Asia, particularly Hong Kong. One design concept I love are asian style cloud swirls (see images attached). I also like the idea possibly of a crescent moon or incomplete circular type shape for the logo. I also love simple flowing loose Chinese ink calligraphy or paintings too.
Leaning more towards outlines & shapes style. Could be ornamental, lithography style - especially if incorporating Chinese style motifs e.g. inspiration from Shanghai Tang, as a brand they use elegant designs that call on Chinese motifs. For Chinese inspiration, please no dragons/tigers, more gentle symbolism in lines/patterns. Love the idea of the traditional ‘paper cut’ design concepts (see attached).
The logo will be used on the site, as well as be made into a photoshop brush/stamp tool that can be stamped in the corner of the photograph when used in blog posts and social media (selecting a tone/colour that is within the image itself). So it would be good if the logo can work well with different colours selections and be simply 1 or 2 tones only.
The above it only a guideline... we are totally open to other concepts and suggestions too if you understand feeling of my brand!!