He did a wonderful job, start to finish. Creative, responsive, and willing to work through big and small variations to get everything exactly right.
How Akshay Saxena started their logo design journey
HeartFlow is a revolutionary technology in cardiac diagnostics. Our logo should symbolize care and safety in addition to being relevant to cardiovascular diagnostics.
HeartFlow's technology involves analyzing the flow of blood though the heart and it would be great if this is part of the logo.
Tell us a bit about who you are and the people you reach
Physicians and patients
I am attaching a scan of a concept we came up with internally. The two arrows represent ciculation of "flow" and enclose a human heart. You can use this as a starting point. New concepts are also welcome.
Please keep to a maximum of 2 colors, we would prefer pastel shades and nothing very bright. The logo should look good in black and white.