To recap, the brand identity will be bold, aspirational, innovative, somewhat iconoclastic, a bit edgy, earthy.
The logo should be distinctive.
Mountain-climbing metaphors inform my marketing copy for Planet Profit Pro. Mountain imagery should exist in the logo.
**Logo should consist of text and imagery**
Text should read: Planet Profit Pro
Imagery should connote mountains literally or somewhat abstractly. This mountain imagery could be a silhouette, or some other form. I'll leave that to your imagination.
Lettering should be edgy. You must strike a balance between edgy and over the top. The lettering must be very legible.
I'm attaching a Mountain Dew logo that includes lettering that might serve as inspiration (NOTE: Font, not colors, from attached photo.)
Other font I like:
With the font, use your discretion: something hip, modern and cool, maybe even futuristic but not over-the-top.
Color pallette should be **shades of green** plus maybe one other color such as gold, white, blue, or black.