StatDNA is a startup selling advanced sports data and streaming video access to professional sports teams to better analyze their team's performance, their players contributions and their opponents strengths and weaknesses.
We assign people to watch games and capture data on every single event during a game; we then create reports that provide quick, simple performance analysis. While our information is vast, we try to simplify it so coaches and players (not PhDs usually) can use it, focusing on visual reports. Also, all of the data is linked directly to videos (click on any number to see a video); so any moment from any match can be quickly found and watched right on the web.
One of our key advantages is in the sheer amount of time we spend in capturing so many details, but we also seek to be a step ahead of the crowd in terms of creating new analytical techniques to synthesize insights from the data. We have "big brains" pulling all from this data that they can.
The conventional wisdom on the sports we analyze (e.g. soccer, rugby, etc) is that the sport is too complex to use data-driven analysis. We think that we CAN analyze the game by isolating the important things going on, in this way can have a very distinctive product.
So key attributes: very deep data, insightful + easy to understand analysis, visually driven (both reports and videos), accurate