LOGO design

Edgemon Property Group

Edgemon Property Group is a one-stop shop for all of your real estate buying and selling needs. We offer advanced search technologies that allow you to view listings in the MLS or if you’re looking to sell your property, we can help ensure it’s sold in a reasonable time and for top dollar.

Well thats the ad copy:
We are located on the Alabama Gulf Coast. Not the stereotypical Alabama you think of. Our coastal area is upscale and attractive. Not as crowded as Florida but just as beautiful. Sand is sugar white and the Gulf waters are blue. We know this area better than anybody else. We are from LOCALS and we know what sells and what is truly amazing. EPG is a profesional but casual group that knows Beach Real Estate, golf, and wine better than anybody we know. We just can't do logos.

Market (tiered)
Individuals looking for their dream Beach Retirement Home or Beach Vacation Home.
Developers + Contractors
Architects
Other Real Estate Agents

Women 40%
Men 60%
High Mid-Level Income to Billionaires
Upscale & Refined
Educated (college+)
Golfers and Resort Users
Wine and Scotch drinkers but will also have a Corona Beer or Margarita
Jimmy Buffet meets Warren Buffet types

market is buyers looking for $500,000 - $10,000,0000 dream beach homes

Want a simple mark with typeset name Edgemon Property Group

Design look & feel:
Clean
Simple
Corporate (but not boring)
Modern
Strong
Sense of Trust
No distressed looks

Design Elements
Beach meets Real Estate (this is just s direction not a requirement)
Our area is known for the Sugar-White Sand, high rolling sand dunes, and our sea oats.
Would love to see something abstract that used the shapes and ideas of these elements. (direction, not a requirement)
Like the use of the E to make a clever iconic image (direction, not a requirement)

Color: earthtones (blue, brown, grey, ochre)
White & Ochre - Sand
Lt. Blue - Sea Mist green - Water
Blue - Sky
Really want a 2 color but will consider a 3 color logo

Type:
Modern but Classic faces (sans or sans serif)
Easy to read and easy to reproduce

Inspiration:
Michael Schwab
Landor
Tracy Sabin
Upscale wine labels
Peeble Beach Golf Course Logo

needs to work small and large

WHAT WE DON'T WANT
cliche stock art is not wanted: no beach balls, sand castles, or shells, sea gulls or birds, fish, sunsets, boats