Winning design by JS design

logo for Cut Price car rentals

Jessica61994 picked a winning design in their logo design contest. For just A$695 they received 286 designs from 76 designers.

What a clever process, wish i thought of it myself. Having all the skills of so many designers at your fingertips is just fab. A wonderful interactive process, being able to critique peoples' work without recieving any attitude from any designers was really refreshing, they just kept coming back with better designs. I would recomend this process to anyone, after all why get the ideas of 1 when you get the ideas of 100.
- JESSICA FINNIGAN

Here’s a peek at the client’s brief

Contest title

Title

logo for Cut Price car rentals

Subtitle

We are a budget family car rental in australia

Background information

Name to incorporate in the logo

Cut Price car rentals

Description of the organization and its target audience

We are a budget family car rental in australia. Operating in close proximity to airports. We offer a free shuttle bus service to and from or office.

Industry

Visual style

Preferred logo types

  • Organization name in a stylised type/font becomes the logo.

  • An abstract shape or symbol is used to convey the values of your business.

  • Representing trends from the internet including gradients, rounded corner etc.

Color preferences

Grey- base colour, Red letting with injection of black and white

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious