My target audience: women ages 25-50 who have always struggled with their weight. They ideally have 50+ pounds to lose. They are typically introverted in personality and are detail-oriented analyticals (for the most part). They are likely to either be single or married with no children. They tend to be skeptical of different ways of thinking and doing things (at first). They also tend to try to do things on their own for a long time before they seek help (like yo-yo dieting). They come to me because of my results, confidence, and ambition. They want what I have. These are also professional women with careers they would love to continue to grow in (or expand from). They need to transform their thinking before that can happen (my program and course helps with that). Their biggest struggles are staying motivated for the long term, getting too overwhelmed and caught up with details, allowing fear to hold them back from doing things they must do (like seeing the doctor, joining the gym, meeting new people), and having a perfectionistic all-or-nothing mindset steaming from the idea they aren’t “good enough.”
How I want my target audience to feel: smart, empowered, brave, hopeful, inspired, confident they made the right choice, improved sense of confidence in their ability, feel like their mind has been blown by my totally different approach, growing compassion for themselves, less concerned with what others are doing.
What sets my business apart: I’ve sustained a 125-pound weight loss for almost 7 years without surgery. I use completely unexpected frameworks to teach the various different aspects of sustained weight loss. I consider myself to be innovative, insightful, ambitious, goal-driven, always seeking bigger and better, and results oriented. I tend to attract my potential clients to me via articles written for various media outlets about my own weight loss experience and insights I have about health, fitness, weight loss, and emotional intelligence. My work is highly influenced by personality and taking concepts from the entrepreneur (and marketing) world and applying them to the world of weight loss. I try to get my clients to focus on their strengths and use them as their advantages (to flaunt what they’ve got) instead of focusing on how to change who they are so that they can lose weight.