peteryoufood got their new logo design by running a design contest:
Logo creation for the app we'll all open when we think about food
Check out peteryoufood's Logo design contest…
Food & Drink
PRODUCT: A mobile app that's your homebase for food. Discover and store food you love (healthy meal ideas, recipes, local restaurant dishes), and capture your own best meals with a photo. Follow people who are both like you (food preferences, family life, etc.) and near you (shop/eat at same places), and have authentic conversations about the food-related things that you (both) care about. A simplified way to think about it is "the community/network for people who care about food." AUDIENCE: Target audience is who we call "Whole Fooders." Women, age 25-50, who really care about food. They pay attention to what they buy at the grocery store; they're concerned with the quality of both what they eat and what they feed their families; they're often the ones putting food on the table every night. 3, 4, even 5 times a day, they have to decide what to eat, and a lot of thought goes into it. Food is a big part of their lives, and right now, there's no central place where they express themselves through food and manage that part of their lives. NOTE: Though our target audience is female, our appeal is mass market. So we can't be TOO feminine so as to discourage men from using the app.
Other color requirements
Blue (#12a0f4) along with neutral (whites/grays/blacks) is one option. Else, a color you feel is compatible with that blue.
1. MOST IMPORTANT: Logo should be: Clean, simple, friendly, more feminine than masculine (but not over the top), and perhaps a little playful. 2. We're a modern consumer mobile app. We want to be unique, but you can/should still use the logos of popular consumer mobile apps for inspiration. 3. Ideal scenario is a logo that can also be used as an icon (using the first letter, using a design flourish or image incorporated into the logo, etc.). 4. If it makes sense, play around with the two o's in "food" interlinking like two Olympic rings. *Not* a requirement, just an idea. 5. I attached two mocks. The profile screen gives you an idea of how this is your homebase for food. As you post more of your own things, as you save more great stuff from the people follow, this becomes not only a great resource, but a real expression of who you are through food. The people you follow will be people who share the same attributes (the "groups" pills on the profile) - things like "I really value organic/whole foods" "I'm paleo" "I have 3+ kids" and "I'm a cooking aficionado."
$499 Silver package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
peteryoufood collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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