Completed contest

Logo for Cooperative Energy Futures

RubyCEF needed a new logo design and created a contest on 99designs.

A winner was selected from 266 designs submitted by 28 freelance designers.

266
entries
28
designers
1
winner

One of the designers who made it happen

Winner - neeraj sarna
My logo was difficult design because the name of the business is long, so was the tagline, and I didn't know exactly what I wanted, only the vision I wanted to communicate to my potential customers. My customers are traditional, so the design needed to achieve a balance between traditional conservatism and the Wow vision I had for my service offerings. My new logo needed to visually create a feeling of trust and reliability while being fresh and different at the same time. I purchased the gold package because I knew there would be a lot of work. I bought the gold package with business card add on pricing because I knew this would be a long process and I did not feel comfortable asking for a design for a low price. Neeraj Sarna was a complete professional throughout the entire contest, and worked to offer different ideas even after I decided on a main concept. The final design was a result of the creative risks that Neeraj took during the contest that might have resulted in getting eliminated. I am thankful that he did take risks because my own ideas were not getting the job done. The contest was an emotional process for me because my job was to eliminate people’s ideas. Many of the designers in my contest tired after a day or two, but Neeraj Sarna did not give up and did not communicate frustration, only new ideas when I became frustrated. He was easy to work with and managed the 12.5 hour time zone difference expertly. Because I was difficult to satisfy I extended the number of days for the contest. At last we had combined elements from 3 different designs that Neeraj developed and landed on the winning design that looks nothing like my original concept but far exceeded my expectations. At 99Designs, design is done differently, I found that I actually got the value I expected for the price that I paid, and at the end I own the copyright. Thank you Neeraj for sticking with my project and designing something I am proud to display.
- V.campbell

How RubyCEF started their logo design journey

Summary

Our new cooperative needs a logo. A brief summary of potential themes for this logo: grassroots, community, energy efficiency, neighborhood revitalization, inclusion, spiral, scalable, fun, people-centered, and/or innovation. We also want it to convey that we are fiscally sound and credible without feeling institutional. We want a unique logo that, as much as possible, doesn't remind people of other logos they've seen before.

UPDATED: I've consulted with our full team and we decided that we are generally in favor of images containing people, particularly when there are more than two people. We also like circular shapes and spirals. We don't want the logo to seem too corporate or "establishment."

SECOND UPDATE: Please make a version of your design that incorporates our tagline: Community Powered Energy. We will also want a version without it, so please have one with and one without the tagline.

What inspires you and how do you envision the design for your business?

We don't have much in mind for particular colors (although minimal use of green would be best), fonts, or images. Our focus is more on the ideas we want to evoke, listed below:
- community, neighbors helping each other, cooperative, people power
- energy efficiency, solution to climate change, neighborhood revitalization,
- effective, fiscally sound, credible
- inclusive of marginalized voices, expanding, spiral, scalable, adaptive, holistic
- fun, personable, people-centered and -scaled
- entrepreneurial activism, innovative, possibilityOur logo should be engaging to both people who consider themselves environmentalists and people who want nothing to do with "environmentalism." Also please note that the graphic design of our website (http://www.cooperativeenergyfutures.com) does not reflect the logo we are seeking.

Our mission statement: The mission of Cooperative Energy Futures is to use the power of community to create economic opportunity through energy efficiency, and to empower people to participate in simple climate and energy solutions that work for everyone.

Wants

- Usable on our website, in letterhead, on business cards, etc.
- Can say Cooperative Energy Futures or CEF or both.
- Smooth, circular images.

Don't want

- Wind turbines or suns, since we are not a wind or solar company.
- An at-this-minute look that will be outdated in three years.
- Jagged or sharp images or fonts
- A corporate feel.

Custom package

$339

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