Kids Cook is a cookery school for children from the age of three up to teenage years. Our goal is to create an educational and fun environment where children learn how to prepare and cook a variety of foods.A place where children love to come, and parents are happy to send them to. They will also learn about the origins of various foods, facts about the nutritional composition of foods and the importance of healthy eating. Therefore, there is a serious side to it, it's not all about making cupcakes! Healthy food is important too.
The brand should appeal probably to parents more than children. Although we want it to be a fun experience for kids when they come to the school, it is the parents who will decide to send them, and so our communication materials must be aimed at them. We want the brand to convey quality, enjoyment, authority, expertise, and be child-centred. We want the brand to be calm, simple,stylish and sophisticated, with a hint of fun.
We would like that as the brand logo is developed, it provides also a colour palette that can be used across everything we do - website, interior design of the cookery school kitchen, merchandise such as aprons and chefs hats, brochures,stickers, posters, etc.