CC requires an originial, dynamic, and exceptional logo that will
define and provide structure and universal recognition to the
Community Carbon brand. Just as Google has done to search, Coca-Cola has done to soda, and Facebook has done to social networking-- the CC brand should be a trusted and universally accessible image that defines and embodies Consumers and Communities Around the World Taking Real Action to address Climate Change.
A Logo Needs to reflect our focus upon making it possible for individuals and their communities to take real action to address climate change now! It needs to reflect that the role we all play as individuals and members of many disprate communities.
The voice is one of trust, transparency and a return to basic hand to hand trade - coupled with our message that every bit you can do, does make a dfference. The logo will be used in community and corporate contexts and needs to survive both environments.
From an artistic style perspective, we have a preference for modern illustrative styles.
We are looking for a truly dynamic and innovative image that will
capture people with its simultanious depth and simplicity.Designers should consider:
1) A non-hippy or earthy (no trees) but progressive (think Post-iPod, Google)
2) A commercial eCommerce angle (eTrade, Yahoo Finance)
Ideally the overall product will be captivating, clean, professional,
and demonstrate the LINK and interconnectedness of all living beings and commercial products in a clean and 21st century capacity.The winning design must be a vector based, AdobeIllustrator file (.ai or .eps)There is no tagline in the actual logo!