Logo Design Competition for Pairing Base
The target audience is the serious home cook. The cook who likes to have dinner parties and who cooks more ambitious and sophisticated dishes for their dinner parties.
These people get their recipes from Bonapetit.com, Epicurious.com, or cooking.nytimes.com. Or from the cookbooks by the very best cookbook authors or the very best chefs that are on the cutting edge of good cooking and great tasting food--Thomas Keller, David Chang, Yotam Ottolenghi, Marcella Hazan, for example.
They go to these sources for their recipes and they trust these sources because they know they have thoroughly researched, tasted, tested, and developed their recipes. They know and trust that these recipes will lead them to create impressive, great tasting food.
These serious home cooks usually serve wine with their food and to select their wine, they usually go to their local wine store, tell them what they are making and the person in the wine store recommends a wine or two for them to buy and serve at their parties.
The problem is that these wine recommendations are not deeply researched, tasted, tested, iterated, developed, and perfected with the specific food or recipe that the cook is making. And the fact is that if you do these things--make the dish, taste it, research what type of wines all the best experts think would taste best with that dish based on the way it tastes, buy and taste those wines with the dish and continue to taste, test, and iterate with the wine and food together until you find the specific wines that taste really amazing with that dish--you will get wine recommendations that do in fact taste really amazing with that dish, wine recommendations that are truly worthy of the food their cooks are making.
However, there isn’t any entity or any company or place that does this for all the dishes that these cooks are making right now--that is, their isn’t until now.
PairingBase or Pairing Base is a new company, website, and soon app, where the serious home cook can go to the site, enter the name of the recipe they want to make and be taken to a page that has that recipe--again one of the recipes that is most popular with these cooks, shows which specific wines that taste great with that recipe, has clickable links that will take you to the sites that will sell you that wine for the lowest price or ship it to you the fastest, and show you video of the Pairing Base tasting team going through the process they go through to weed out the wines that do not pair well and find the wines that do pair amazingly well with that recipe.
The Pairing Base will be the trusted authority when it comes to the best answers for what wine you want to serve with what food. It will become the top resource or utility that people go to to get the wine recommendation and easily get the wine.
People and food experts will trust the Pairing Base because of their methods, approach, team members, ethics, reputations and high standards.
When people go into the wine store to ask for a pairing recommendation, the wine store will pull up the Pairing Base to get the recommendations.
The Pairing Base will stand shoulder to shoulder with Bon Appetit, The New York Times Cooking, Epicurious, and the top chefs and cookbook authors in terms of their trustworthiness, and the quality and reliability of their recommendations.
When you google best wine for Julia Child’s Beef Bourguignon recipe, you will see the Pairing Base result at the top of the page and you will see a thumbnail of the video that shows what the team did and what they learned as they searched for the answer. With this, the serious home cook will understand why the recommended wine was recommended and why others were not--and they will easily, easier than they can now--get the specific wine or wines that create the best pairing.
I need the logo for Pairing Base.
On the web, Pairing Base will look like a digital magazine.