The Logo should communicate POWER, FUTURE, ONE, BALANCE, HUMAN, EARTH
NOT- mountains, sun, sea, waves, water, wind... etc
need a strong, maybe futuristic industrial, pattern, human form kinda logo.. that once seen will make you remember and give the sense of a strong cause behind it.
eg: can you make a half mechanical, half natural butterfly (with color) with different elements on the wings.. ???
elements that resonate power, balance, human & home (earth) as one..
coz butterfly signifies hope, rebirth
the brand "Objective Blue"
where "Objective" stands for Objective
and "Blue" stands for the pristine, non-toxic clean water which is the source of life, necessary for balance.
it's a brand that's going to launch multiple products in multiple domains to minimize and then rid of toxic products. the organization will be educating people, change the education system, will be into mind science and providing alternative sustainable non-toxic solutions to the current human demand
OBJECTIVE BLUE CORE BUSINESS:
PRESENT: Product range of Non-toxic and biodegradable surface cleaning liquids.
FUTURE: Education, Bio-Tech, Information Technology, Systems, and solutions to become sustainable.
PLEASE NOTE THAT THIS IS NOT A CLEANING SOLUTIONS COMPANY.
Our first range of Products:
ALL OUR PRODUCT RANGE (CURRENT AND NEW ADDITIONS) ARE/WILL BE CERTIFIED NON-TOXIC, BIODEGRADABLE AND SAFE FOR HUMAN AND ALL LIVING.
Current Product Range:
Home Care Products
Multipurpose/ Multisurface Cleaner
Product Range to be introduced later in the same category (currently being R&Ded)
Natural Pest Repellents
A few thoughts on what the logo could be like-
Don’t pick on what’s trendy... Like pastel colors or a whole dependant on colors to make it noticeable. Coz what’s super trendy right now is something that’s already being done to death. And again, don’t restrict yourself from using the trendy stuff. Use everything and anything. Don’t limit yourself. Go ballistic.
Think futuristic. Don’t be afraid to go out of the box. Be daft!
Consider Retro (has nostalgia and a connect) + think futuristic .. maybe think steampunk (again these are only suggestions.. You go by this or not is your choice)
Look in the elements that the human emotions connect to .. elements, symbols or shapes that humans subconsciously pick as strong, trustworthy, balanced, Pristine.
The logo should be able to get strong reactions from people.. An example and an example only- Da Vinci’s Vitruvian Man. I intend to create something that resonates meaning and not just beautiful design. It has to leave an impact. It has to be love it hate it for people. Something they don’t just overlook but have a reaction to.
I understand nature occurs to us naturally, and the first design ideas are going to come from there.
but consider NOT USING nature elements (like sun, trees & water) and then what would you use, what elements, what would be that one symbol, the concoction of elements that'll make it appear powerful, trustworthy, wholesome and raw...
what could be that symbol, shape, human element, an animal maybe.. an ancient pattern, the golden ratio, the flower of life...
consider looking into the world of tattoos, steampunk, and ancient symbols, geometric maybe with a certain lucidity etc..
and again, im only just sharing my thoughts out loud to help us all get to one place
NOTE: AVOID MAKING LOGOS ON BLACK BACKGROUND
If I’ve missed out on some information, please feel free to ask me.
Thank you and wish you the best creating this... Looking forward to your ideas eagerly.
PS- whosoever we collaborate with for the logo design will also probably get the following tasks:
- Brand Guide
- Stationery Design
- Label Design
- Brochure Design
- Marketing Content
- Website DesignVitruvian