Logo and color scheme for howlup.com

Howlup.com

Howlup.com is a site designed to help friends easily arrange get togethers. In terms of the idea we are similar to plancast.com. The name of the site refers to a wolf howling to get his friends together.

Our target audience are men and women 15 – 40 years of age. Initially we expect men to constitute a larger portion of the user base, however the product needs to have an appeal to female customers as well. We expect our users to be Facebook savvy and to have smart phones.

Being a brand new site we require a simple logo which will reflect the essence of the business. The logo needs to reflect the business idea, it needs to be more than just a wolf howling at the moon, given this can be more readily associated with a lone wolf, not the image we want to create. The logo will be primarily used on the website, however will also be included on the business cards and other printed materials.

Overall the logo needs to satisfy these requirements:
- Reflect the nature of the business
- Express the following: getting together, friendship
- Be attractive to both males and females
- Come with a suggested color scheme for the brochures/website
- Be simple enough to look well on devices with low resolution

We will be actively involved through out the whole design process. If you have an idea but not sure if it is appropriate, write to us and we will respond right away.