It's the third logo design project with Dusan. Great design again.
How Bits to Energy Lab started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a company developing software that helps people to change their behaviour to become more sustainable. Our software helps user at home to reduce their energy consumption, safe money and contribute to a healthy environment. We use psychological "tricks" to motivate them to change their behaviour. Our approach is emotion and not technology centered. We use social comparison, games, competitions, and scores to entertain the users, and making energy saving an enjoyable experience!
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
- The logo for our company „BEN Energy“ should center around the name
- Our name should be clearly readable
- One could either have a small icon‐logo in addition to the text, or only the Name „BEN Energy“ as the logo
- In case of the latter, maybe a small finesse could be used in the way the name is displayed
- The logo should not be reliant on too many details such that the
logo/name is easily recognized in case it is printed in black & white