WHO WE ARE: Brown Business Brokers helps business owners sell their business, including real estate if property is owned, and helps entrepreneurs find the right business to purchase.
What we mean by being a "challenger brand" is that we aren't number one, but we are willing to accept the implications of the gap b/w us and #1 and do what others won't...and also sacrifice some things to get there. Basically the strategic purpose of sacrifice being to create strong points of difference - and sensed momentum - and to avoid indifference. We want to use our identity to really reinforce this idea of being a "challenger".
CREATIVE OBJECTIVE: Although the owner has local connections, Brown Business Brokers is brand new in the market. We want this logo to develop a strong presence and to stand out from competitors as we launch into the market! We want to be taken seriously b/c what we do is serious; however, we are not afraid to use personality and sense of humor in our marketing pieces to differentiate us.
WORDS WE MIGHT USE TO DESCRIBE OUR LOGO:
MESSAGE TO COMMUNICATE (see attached doc for more specifics):
We understand what you care about b/c we've been in your position. You need to remain focused on running your business, and let us handle the sales process. We are here to serve your ultimate needs and bring you the best, fair market price.